Bose Adopts Spatial Audio in Their New QuietComfort Ultra Headphones & Earbuds

Bose has been a pioneer in noise-canceling space for decades, but in recent years, it has faced stiff competition from rivals like Sonos, Apple, and Sony. Now, the decades company hopes to reclaim its throne with the launch of the new Bose QuietComfort product lineup. The next-generation audio products promise to deliver the spatial audio experience much-needed upgrades. The most surprising part is that Bose decided to launch three products in one day and that’s a very rare sight. In fact, they’ve been known to take their time and cook some of the best products when it comes to audio.

Now, I know audio tech can sometimes sound like a foreign language, but trust me, you don’t need to be a tech wizard to appreciate what these next-gen headphones bring to the table.

Bose QuietComfort Ultra Headphones

Bose’s latest flagship over-ear headphones: the QuietComfort Ultra Headphones are set to replace the highly regarded Bose Headphones 700. Announced with a price tag of $429 USD, they sport a super-premium look. The clever engineering minimizes seams and part splits.

Simplifying Immersive Audio & Other Tech Jargon

If you read the official press release, Bose has thrown in some fancy tech stuff like “Immersive Audio” and “CustomTune technology,”. If you’re an audio enthusiast like me, it’s super interesting and I recommend you read that. The key lies in the fusion of two groundbreaking technologies: Bose Immersive Audio and CustomTune audio calibration. These innovations work together with custom chipsets and Bose’s proprietary software to create an immersive soundstage that is uniquely tailored to the listener’s ears. Whether you’re immersed in music, movies, or phone calls, the audio quality is nothing short of extraordinary.

If all that tech jargon makes you rethink your decision, here’s all you need to know. Your ears are in for a treat. These headphones are like a concert hall personally calibrated just for you, adjusting the sound to fit your hearing. So, whether you’re jamming to music, catching up on Netflix, or working in a busy cafe, it’s going to sound epic every time.

Noise Cancelling Magic

You know how annoying it is when you’re trying to enjoy your music, but the world won’t stop chattering around you? The secret sauce of the Bose QuietComfort Ultra is the tech giant’s proprietary signal processing, robust chipset, and advanced microphones. The QuietComfort Ultra Headphones not only excel in noise cancellation but also offer Bose Aware Mode with ActiveSense. This feature utilizes a beamform array to isolate your voice from surrounding noise, ensuring crystal-clear phone calls and seamless interaction with voice-activated personal assistants. In simple terms, you can escape to your own world of sound, no matter how loud your surroundings are, and quickly jump back to reality with conversation awareness.

Also read: Bose Soundbar 700 Long-Term Review

Comfort All Day Long & Easy Controls

Wearing headphones all day can sometimes feel like strapping bricks to your head. Bose has made sure they’re not just easy on the ears but comfy too. And hey, they fold up neatly when you’re done with your jam session, so you can easily stash them in your bag. Bet these will become travel essentials.

Easy Peasy Controls

The right earcup houses intuitive physical controls, including a power/Bluetooth pairing button, a capacitive touch strip for volume control and shortcuts, and a multifunction button for effortless mode switching between modes and managing calls, and content playback control. Meanwhile, the left earcup boasts an LED indicator, a 2.5 mm jack, and a USB-C charging port. It’s as simple as it gets!

Battery That Keeps Up

Let’s talk battery life. Bose claims that headphones can go for up to 24 hours on a single charge, and even when you’re using the intuitive Immersive Audio feature, you still get a solid 18 hours. This ensures that your audio experience remains uninterrupted during long journeys or work sessions.

Wait, That’s Not All

The next-gen headphones were accompanied by the launch of Bose QuietComfort Headphones (for $349) and Earbuds ($299). Both the Ultra and earbuds will be available in October 2023. You can get the Bose QuietComfort Headphones on 21st September 2023. With a sleek and portable design, user-friendly controls, and next-gen audio technology, these headphones are set to become the new standard for those who demand nothing but the best in audio quality and comfort.

More importantly, they represent a leap forward in over-ear audio technology. More importantly, they show Bose is finally catching up with Sonos and Apple.



Neeraj Bhateja
Neeraj Bhateja

Neeraj is the heart and soul behind everything camera, here at TechieTechTech. He is the guy behind Camera Setup Club and showers his knowledge on this humble blog from time to time.